You have a good business. You know what you are doing. People pay you, trust you, and come back. But social media keeps hanging around your week like a task that never finishes. You know you need visibility, you just do not want to spend your life making content.
A social media manager helps a small business stay consistently visible by turning what you sell into a clear content plan, writing and preparing posts in your voice, and taking the day to day work of social media off your plate.
What I do and what I do not do
The biggest difference between “trying to be consistent” and actually being consistent is having a plan and someone responsible for it.
This is what I actually do for a small business.
I get clear on what you are selling and what you want social media to do.
If your content is not converting, it is usually not a posting problem. It is a clarity problem. We start with your offers, your priorities, and what you want the next few months to look like. More enquiries. Better quality leads. More visibility for one service. Less random posting. Whatever the goal is, we make it specific.
I define your niche for now, not forever.
Most women who run purpose led businesses can help a lot of people. That is the problem. If you try to speak to everyone, your content becomes general and you end up attracting the wrong people, or nobody. Niche definition here means choosing who you are speaking to right now, so your content becomes easier to write and easier to trust.
I pull your voice out of what already exists.
Your voice is not something we invent. It is already in your emails, your website, your client messages, your voice notes, and the way you explain what you do. I take that language and shape it into content that sounds like you, not like marketing.
I create simple content pillars that match your business.
Not ten. Usually three to five. Enough to give you direction without boxing you in. These pillars connect to what you sell and what your clients need. They also stop you from reinventing the wheel every week.
I plan content monthly so you are not thinking about it daily.
A monthly plan removes the constant question of what should I post today. We decide the focus for the month, map the posts, and set a rhythm you can actually maintain.
I write captions that do more than fill space.
A caption is not there to describe the image. It is there to communicate your perspective, your offer, your approach, and your value. It should read like you. It should also make the next step obvious, even if that next step is simply saving the post or replying.
I prepare your posts so they are ready to schedule.
This is the practical part that saves you time. Posts get written, tightened, formatted, and made ready. The aim is that you are not scrambling five minutes before you post.
I schedule content so your presence stays steady.
Consistency builds trust. Scheduling makes consistency realistic. Social media becomes something that runs in the background, not something you keep forgetting and then feeling guilty about.
I keep the month coherent so your account stops feeling random.
A lot of accounts look active but not clear. Your posts should connect. Your audience should quickly understand who you help, what you do, and what makes you different.
I refine based on what is actually happening.
Not obsessive analytics. Practical patterns. What gets saved. What gets replied to. What attracts the right woman. What confuses people. Then we adjust.
If you want a simple summary of what you are paying for, it is this.
Clarity, consistency, and the mental load being removed.
What I do not do
This is where expectations get messy, so I prefer to be clear.
I do not promise instant results.
Organic marketing is steady work. It builds momentum. If someone is selling guarantees, be cautious.
I do not turn you into a content creator.
If you do not want to live on stories or film reels every day, you do not have to. We build a presence that fits your business and how you actually like to show up.
I do not push you into a voice that is not yours.
If you are thoughtful and calm, your content should reflect that. If you are direct, your content should reflect that. The goal is alignment, not performance.
I do not fix an unclear offer by posting more.
If the offer is confusing, more posting usually just spreads the confusion. We tighten the message first.
I do not work without your involvement at all.
This should be light on your time, but your input matters. You stay in control, you approve the content, and you keep the final say on what goes out.
What you should expect in month 1
Month 1 is the setup month. It is where everything gets organised. If you are hoping for instant growth in week one, you will be disappointed. If you want a system that holds, month 1 is where it starts.
Here is what you can expect.
We clarify your priorities for the month.
What are we aiming for. Enquiries. Visibility for one offer. Reintroducing your business after a quiet period. More consistency. Less noise. We pick one focus and build around it.
We define who you are speaking to right now.
This is not a lifelong decision. It is a focus decision. The more specific your audience is, the more your content lands.
We tighten your message in plain language.
Not brand jargon. Plain sentences. What you do. Who it is for. What changes for them. Why your approach is different.
We set your content pillars and your rhythm.
This is where it starts to feel calm. You stop trying to come up with something new every day. You know what you are talking about and why.
We map the month.
You can see it. You can breathe. You are no longer guessing what is coming next.
Content gets written and prepared.
Captions are drafted in your voice. Posts are organised. You review. We adjust.
You approve and it gets scheduled.
You are not handing over your business. You are handing over the workload. You stay in control. Once it is scheduled, it runs.
By the end of month 1, the main result is relief and structure. That matters more than follower count.
What not to expect
Viral growth as the goal.
If you are building a sustainable business, viral is not the aim. Consistency is.
Instant enquiries in the first week.
Some people will enquire quickly, but most people need to see you a few times before they move. That is normal.
Results if your offer is unclear.
Social media does not fix unclear offers. It exposes them. The upside is that once your offer is clear, your content gets much easier.
A perfect month with zero changes.
Life happens. Your business changes. We build something you can keep running even when business is hectic.
The real purpose of social media management is not to make you louder. It is to keep you visible in a way you can live with.
FAQ
Will it still sound like me
Yes. That is the point. I work from your language, your values, and your offers so the content reads like you. If you already have posts or emails that feel like home, that becomes the reference point.
Do I have to post every day
No. Consistency matters more than frequency. For many small businesses, two to three strong posts a week beats daily posting that feels forced and chaotic.
What do you need from me each month
A small check in, any updates on your offers, and quick approvals. If you prefer voice notes, that works. You do not need to write long briefs.
How quickly will I see results
You will usually feel the difference quickly because the workload shifts and the plan is clear. Audience results build over time. Think months, not days. Momentum, not magic.
What is the difference between strategy and management
Strategy is the direction. Management is the ongoing execution. If you want to do the content yourself but need a clear plan, strategy is enough. If you want it off your plate, management is the right option.
A calm next step
If your business is strong but social media is draining you, you do not need to force yourself to become consistent by willpower. You need a structure and someone to carry it.
If you want to see what Social Media Support includes, you can start here:
If it feels like a fit, message me with two lines. What you sell, and what you want your social media to do for you this year.
Marketing with Karin 